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$367,990
4 Beds ⋅ 3 Baths ⋅ 2609429 MLS
Ready now! You will fall in love with the Lighthouse floorplan with six-foot windows that allow tons of natural light into the home. The gourmet kitchen contains upgrades throughout; a wall oven, 42" cabinets, stainless steel gas appliances, and a generous island are all featured with an open concept dining and living area. The primary suite is on the first floor, and features an ensuite bath with a dual vanity, a tiled walk-in shower, private water closet, and large owner’s closet. 3 additional bedrooms and spacious bonus room are on 2nd floor along with another full bathroom. This Lighthouse plan also boasts a study with French doors, perfect for a home office. Enjoy your evenings on the extended covered porch with a golf course view! Ask about buyer incentives with our preferred lender and closing attorney. Take advantage of this ideal location, just minutes from the best beaches, restaurants, and shopping that Cherry Grove and North Myrtle Beach have to offer! Come visit us at our model home at 524 Sun Colony Blvd, Longs SC or call to book an appointment!

739 Sun Colony Blvd., Longs

Listing courtesy of Listing Agent: Christopher Rossmaier () from Listing Office: DRB Group South Carolina, LLC.
$327,250
3 Beds ⋅ 2 Baths ⋅ 2609187 MLS
Welcome to 159 Palmetto Green Dr in Longs, South Carolina — a beautifully updated 3-bedroom, 2-bathroom single-story home in a golf course community near North Myrtle Beach offering energy-efficient construction, modern upgrades, and inviting indoor-outdoor living. The community clubhouse is conveniently located right at the end of the street, making neighborhood amenities easily accessible. This home was built with 2x6 exterior wall construction, providing enhanced durability and insulation compared to standard construction. Paired with a 16 SEER heat pump, the home offers year-round comfort and improved energy efficiency—an attractive feature for buyers searching for energy-efficient homes near Myrtle Beach or homes in golf course communities near North Myrtle Beach. Inside, the home features new flooring throughout and new carpet, creating a fresh, move-in-ready feel. The kitchen includes stainless steel appliances with a newer refrigerator and dishwasher, while custom blinds and LED lighting throughout the home provide modern convenience. Both bathrooms feature granite countertops, and the primary suite offers a tiled shower and upgraded comfort-height toilets. Additional storage is available with oak cabinetry above the washer and dryer connection. Outdoor living is a standout feature of this property. Enjoy relaxing on the screened-in back porch, entertaining on the extended backyard patio, or unwinding in the included hot tub, creating a private backyard retreat. The front porch has upgraded LED lighting and a glass screen door, enhancing both curb appeal and functionality. Additional upgrades include 3M hurricane protection film installed on all windows for added storm protection, an irrigation system for easy lawn maintenance, and an insulated garage door for improved efficiency. Located in Longs, SC, this home offers quick access to North Myrtle Beach, Cherry Grove Beach, golf courses, shopping, dining, and entertainment while still providing the quieter lifestyle many buyers are looking for. Buyers searching online for homes with a first floor primary suite near Myrtle Beach, homes in a golf course community in Longs SC, single-story homes near North Myrtle Beach, homes with screened porches near Myrtle Beach, or move-in ready homes near the Grand Strand beaches will find this property checks many of the boxes. 159 Palmetto Green Dr combines energy efficiency, thoughtful upgrades, and convenient coastal location — schedule your showing today.

159 Palmetto Green Dr., Longs

Listing courtesy of Listing Agent: Blackwater Team (Cell: 603-205-3273) from Listing Office: Welcome Home Realty.
$242,900
3 Beds ⋅ 2 Baths ⋅ 2608940 MLS
Beautifully updated 3-bedroom, 2-bath townhome-style condo offering stunning golf course views, exceptional outdoor living, and thoughtful modern improvements. This unique property is the only building in the community equipped with hurricane shutters, providing added peace of mind and protection. The thoughtfully designed floor plan features a spacious main-level primary suite complete with a luxurious, spa-inspired bathroom that has been fully remodeled with modern finishes. Enjoy an oversized tiled walk-in shower with multiple shower heads, including a rainfall feature, along with a gorgeous double vanity and contemporary fixtures that create a true retreat experience. The main level also offers durable laminate flooring throughout, an open-concept living and dining area filled with natural light, a well-appointed kitchen, and a relaxing sunroom overlooking the golf course. Step outside to patio area, perfect for entertaining or unwinding while enjoying the peaceful fairway views. Upstairs, you’ll find two additional bedrooms, a full bath, and access to a private second-floor balcony with picturesque golf course vistas. Several rooms throughout the home capture beautiful views of the fairway, enhancing the home’s bright and airy feel. Additional updates include a newer HVAC system installed in 2023 and a brand-new roof completed in 2026. With its combination of modern upgrades, spacious layout, exceptional outdoor spaces, and scenic golf course setting, this move-in-ready home offers the perfect blend of comfort, style, and low-maintenance living. Ideal as a primary residence, vacation home, or investment property. Located in the Colonial Charter golf community, Colonial Trace offers amenities such as a pool, clubhouse, lawn care, cable, internet, maintenance, and pest control. Conveniently situated near Highways 9 and 31, with easy access to beaches, dining, shopping, and entertainment along the Grand Strand.

425 Colonial Trace Dr. Unit 1D, Longs

Listing courtesy of Listing Agent: Adam Levy () from Listing Office: Century 21 The Harrelson Group.
$379,999
3 Beds ⋅ 3 Baths ⋅ 2608805 MLS
Welcome to this stunning 3-bedroom, 3-bath home with a bonus room, thoughtfully designed for both comfort and style. Located in River Haven, a natural gas community in a non-flood zone, residents enjoy a pool, scenic walking trails, a 40-acre lake with a boat ramp to the Waccamaw River for kayaking and canoeing. The kitchen serves as the heart of the home, featuring quartz countertops, a large island, stainless steel appliances, and abundant cabinetry, all flowing seamlessly into an open and inviting living space. The first-floor primary suite features new carpeting, dual vanities, and two walk-in closets. Upstairs, you’ll find a spacious bonus room, an additional bedroom, and a full bath—ideal for guests or flexible living needs. Designer touches throughout, including updated light fixtures, LVP flooring, and plantation shutters, add a polished and welcoming feel. Step outside to enjoy the extra-wide driveway, beautiful curb appeal, fenced backyard, screened-in porch, and extended patio, perfect for relaxing or entertaining. Conveniently located just 10 minutes from North Myrtle Beach and close to shopping, dining, and entertainment, this home offers the perfect blend of comfort, convenience, and coastal lifestyle.

3035 Honey Clover Ct., Longs

Listing courtesy of Listing Agent: Lisa Bernadyn () from Listing Office: Realty ONE Group Dockside.
$5,000
2608610 MLS
Rare commercial land lease — 5.2 acres of mostly cleared land on high-traffic WaterTower Road near the Hwy 22 interchange in Longs, SC. Exceptional highway visibility and signage potential. Direct access to Myrtle Beach, North Myrtle Beach, Conway and Little River via Hwy 22 and Hwy 31. One of the last available large-acreage commercial lease opportunities along this rapidly developing Grand Strand corridor. Approved & Suitable Uses Include: Retail Store or Strip Center | Service Business | Flex Space Self Storage Facility | RV Storage | Boat Storage Outdoor Sales Lot | Contractor Staging Distribution Center | Future Commercial Development Key Features: 5.2 acres mostly cleared — minimal site prep required High-traffic WaterTower Road frontage Minutes from Hwy 22 interchange — one of the Grand Strand's busiest commercial routes Flexible lease terms available Ideal for businesses seeking Grand Strand visibility without acquisition cost Location: Longs SC 29568 · Horry County · Grand Strand · Near Conway SC · Near North Myrtle Beach SC · Near Little River SC · Near Myrtle Beach SC · Near Hwy 22 · Near Hwy 31 · Near Hwy 9

6780 Water Tower Rd., Longs

Listing courtesy of Listing Agent: Scott Ellis & Ty Bellamy Team (Cell: 843-603-1439) from Listing Office: RE/MAX Southern Shores NMB.
$375,000
4 Beds ⋅ 2 Baths ⋅ 2608512 MLS
Discover this stunning 4-bedroom, 2-bath single-story home in the sought-after River Haven community. Surrounded by natural beauty, residents enjoy wooded landscapes, scenic walking trails, a 40-acre lake with a boat ramp to the Waccamaw River, as well as a sparkling pool and cabana. This home features the popular Harmony floor plan by H&H Constructors, thoughtfully designed for modern living. The gourmet kitchen showcases granite countertops, white cabinetry, a stylish backsplash, stainless steel appliances, and durable LVP flooring. The open-concept layout flows seamlessly into the dining/breakfast nook and spacious living area—ideal for both everyday living and entertaining. The luxurious owner’s suite offers a private retreat with a large walk-in closet, double-sink vanity, walk-in tile shower, private water closet, and ample linen storage. A desirable split-bedroom layout places three additional bedrooms and a full bath just off the foyer, providing both comfort and privacy. Step outside to your own private oasis—a screened porch overlooking a beautifully landscaped backyard with a paver patio, perfect for morning coffee or evening gatherings. Additional highlights include a convenient drop zone, laundry room, and coat closet off the garage entry. Blending style, function, and exceptional community amenities, this home truly has it all!

3039 Honey Clover Ct., Longs

Listing courtesy of Listing Agent: Sam Bamrick () from Listing Office: Palmetto Properties SC.
$314,000
3 Beds ⋅ 2 Baths ⋅ 2608220 MLS
Welcome to 1616 Langley Drive in Sun Colony. Charming 3BR/2BA home offering the perfect blend of space and convenience. This well-maintained property boasts a large, sun-drenched dining room and elegant LVP flooring throughout. The heart of this home features soaring cathedral ceilings across the kitchen and living area complete with a classic fireplace. Enjoy the versatility of a dedicated bonus room off of the living room that could have numerous possibilities. The split bedroom floor plan prioritizes privacy. Situating the primary suite featuring a garden tub and ample closet space away from the guest rooms. The laundry access is conveniently located in a separate room prior to the garage. Outdoor upgrades include an oversized screened porch and covered grilling area, and private patio with custom oyster shell concrete walkways and patio throughout. Backyard has been recently renovated and seeded with new grass that is actively growing offering a great opportunity to customize landscaping to your taste. All of this area is completely fenced in and nestled up to woods for a serene feel. This home also comes with access to the clubhouse and pool area for the community. All of this and ideally located near world-class golfing, shopping and the beautiful beaches of the Grand Strand, this property is a much see.

1616 Langley Dr., Longs

Listing courtesy of Listing Agent: The Jason Moore Team (Cell: 843-446-0990) from Listing Office: RE/MAX Southern Shores NMB.
$204,900
3 Beds ⋅ 2 Baths ⋅ 2607499 MLS
Discover this beautifully updated 3-bedroom, 2-bath condo in Colonial Greens at Colonial Charters, perfectly situated just off Highway 9 and only minutes from North Myrtle Beach. These units are extremely rare and almost never hit the market, making this a unique opportunity you won’t want to miss. Overlooking the 1st hole of the golf course, this condo offers both scenic views and a peaceful setting. Extensively remodeled and meticulously maintained, this home features fresh paint and all-new flooring throughout, creating a clean, modern feel from the moment you walk in. The kitchen has been fully upgraded with brand-new Maytag stainless steel appliances, providing both style and functionality. You’ll also appreciate the new washer and dryer, along with all new fixtures, light switches, and electrical outlets that give the home a truly refreshed, move-in-ready appeal. The spacious primary suite includes a custom tile shower, adding a touch of luxury to your daily routine. Every detail has been thoughtfully updated to ensure comfort and convenience. Enjoy access to a nice community pool, perfect for relaxing after a day at the beach or on the golf course. With easy access to Highways 9 and 31, you’re just minutes from shopping, dining, entertainment, and everything North Myrtle Beach has to offer. Don’t delay—contact a Realtor today and schedule your private tour before this one is gone!

780 Charter Dr. Unit B9, Longs

Listing courtesy of Listing Agent: Elliott Serral (Cell: 843-902-5267) from Listing Office: EXP Realty LLC.
$299,999
3 Beds ⋅ 2 Baths ⋅ 2607004 MLS
Welcome to Colonial Charters, where comfort and relaxed living come together. Stepping into the home the large living area features vaulted ceilings that create an open, airy feel. The primary bedroom also boasts vaulted ceilings for an added touch of space and charm. The two guest rooms offer walk in closets, providing plenty of storage for family or visitors. The bright Carolina room is filled with natural light and is perfect for morning coffee. This home sits on over a quarter-acre lot with peaceful wooded land behind it, giving you extra space and a relaxing natural backdrop; with privacy fencing on both neighboring sides. Out back, the spacious covered deck is ready for cookouts, game nights, or even an outdoor movie under the stars. It’s the kind of home that feels welcoming and comfortable; all while still being within 15 minutes from the beaches in Cherry Grove and all that North Myrtle has to offer.

117 Edwards Ln., Longs

Listing courtesy of Listing Agent: Andrew Prevatt (Cell: 910-986-9330) from Listing Office: RE/MAX Southern Shores NMB.
$99,800
2606830 MLS
Amazing LOT END OF A CUL-DSAC .31 Ready to build

120 Staton Ln., Longs

Listing courtesy of Listing Agent: Christine LeFont () from Listing Office: Carolina One Real Estate MB.
$314,900
3 Beds ⋅ 2 Baths ⋅ 2606771 MLS
Beautifully remodeled 3-bedroom, 2-bath home with a 2-car garage situated on a private, fenced lot designed for relaxing and entertaining. The backyard is a true retreat featuring an expansive patio, gazebo, canopy, and an impressive swim spa perfect for enjoying sunny afternoons or unwinding in the evening. With multiple outdoor seating areas, grilling space, and two storage sheds, this property offers exceptional outdoor living. Inside, the home has been thoughtfully updated with refinished floors, fresh paint throughout, new blinds, granite countertops in the kitchen and bathrooms, and new flooring in the kitchen, laundry room, and guest bath. Elegant French doors replace the former sliding door and open directly to the backyard oasis, bringing in natural light and easy access to the outdoor living space. Recent improvements include a new water heater, newer washer and dryer (2021), new dishwasher (2024), gutters installed in 2021, and a beautifully updated primary bathroom with a walk-in shower (2025). The expanded concrete patio was built with footers to allow for a possible future addition and includes a dedicated pad for the swim spa along with additional grilling and sun areas. Additional features include new sod, decorative rock landscaping, outdoor lighting, attic TV antennas, and multiple storage buildings. Move-in ready with countless upgrades—this home offers comfort, privacy, and a backyard you'll never want to leave.

412 Plymouth Loop, Longs

Listing courtesy of Listing Agent: Brian Sullivan () from Listing Office: Realty ONE Group Dockside.
$90,900
2602501 MLS
Discover your dream escape with this incredible land opportunity! Imagine owning a property free from HOA restrictions, a location that offers privacy. This lot is your canvas to create the home of your dreams, just 20 minutes away from the beautiful North Myrtle Beach . Perfect for those seeking a peaceful retreat from the lively beach atmosphere, this is your chance to unwind in your very own secluded oasis, surrounded by nature. Plus, with city water conveniently available at the road edge, building your paradise has never been easier. Don't miss out on this opportunity!

TBD Sugar Bowl Ln., Longs

Listing courtesy of Listing Agent: Christopher Small () from Listing Office: CENTURY 21 Broadhurst.
$334,400
3 Beds ⋅ 2 Baths ⋅ 2528674 MLS
Welcome to this charming Mediterranean-style home located in the desirable North Village community of Little River. With its elegant stucco exterior, tile roof, and palm-lined landscaping, this single-level residence offers the perfect blend of coastal living and modern comfort. Step inside to a bright and beautifully maintained interior featuring an open floor plan, updated flooring, and abundant natural light. The spacious living room showcases a tray ceiling, recessed lighting, and a cozy shiplap fireplace—creating an inviting space for relaxing or entertaining. A wall of windows and French doors leads to the screened-in porch, allowing for effortless indoor-outdoor living. The galley style kitchen is thoughtfully designed with warm cabinetry, stainless steel appliances, a breakfast bar, and plenty of counter space for cooking and hosting. The adjacent dining area is ideal for gatherings and flows seamlessly into the main living space. The primary bedroom provides a peaceful retreat with generous space and natural light, while the primary bath includes a double-sink vanity and walk-in shower. Additional bedrooms offer versatility for guests, a home office, or hobbies. One of the home’s standout features is the expansive screened-in porch overlooking the fenced backyard—perfect for morning coffee, evening breezes, or simply enjoying the quiet charm of the neighborhood. The yard offers plenty of green space for play, pets, gardening, or future enhancements. A paver driveway, 2-car garage, and well-maintained landscaping complete the exterior, enhancing both curb appeal and functionality. North Village is a well-established community conveniently located near shopping, dining, healthcare, golf courses, and the Little River waterfront. You’re just a short drive to North Myrtle Beach’s beautiful coastline, yet tucked away in a peaceful residential setting. If you’re seeking a thoughtfully cared-for home with timeless curb appeal and a comfortable layout this is a must-see. Buyer is responsible for veification.

177 Northside Dr., Little River

Listing courtesy of Listing Agent: Palmetto and Pine Group Team () from Listing Office: INNOVATE Real Estate.
$458,000
4 Beds ⋅ 4 Baths ⋅ 2526656 MLS
Agent is owner****If you're searching for a true Lowcountry Southern charmer in the highly sought-after Colonial Charters Golf Course Community of Colonial Estates, look no further! This inviting home welcomes you with a full-size front porch—perfect for enjoying morning coffee or afternoon breezes. Step inside to find spacious rooms throughout, featuring brand new LVP flooring, fresh paint, updated light fixtures, and new outlets, creating a clean and modern, move-in-ready feel. The living room features a cozy fireplace, adding warmth and character to the main living space. The kitchen offers stainless steel appliances, granite countertops with backsplash, providing both style and everyday functionality. A bright and airy Carolina Room overlooks the lake and golf course, offering a serene and picturesque backdrop to your daily living. Enjoy the newly finished upstairs space, complete with mini-split units for customized heating and cooling—comfortable, efficient, and quiet. Outside, you’ll appreciate the large detached garage, perfect for storage, hobbies, or workshop space. Conveniently located near area beaches, golf courses, dining, shopping and more. Don't miss the opportunity to make this exceptional property your next home. Schedule your showing today!

2321 Brick Dr., Longs

Listing courtesy of Listing Agent: Sam Bamrick () from Listing Office: Palmetto Properties SC.
$995,000
2524495 MLS
LONGS, SC - 5 ACRES on Highway 9 Zoned "CFA" for Commercial, Forest, Agriculture, one of the county's broadest zoning categories that allows for everything from homes, to convenience stores with gasoline, to apartments to businesses, churches, and farms! Water, Sewer and Electricity are at the road to tap into. CYPRESS RIDGE SUBDIVISION is adjacent to the property (266 single family homes). HERITAGE PARK SUBDIVISION is across Highway 9 from the property (486 single family homes) so there are "built-in customers" for any business that is put there on the property. GREAT LOCATION for a Convenience Store with gasoline, Self-Storage facility, Retail strip mall, and more! This is one of the fastest growing areas in Horry County. SCDOT 2024 Annual Average Daily Traffic is 16,800 vehicles per day.

TBD600 Highway 9, Longs

Listing courtesy of Listing Agent: Stephen Holmes () from Listing Office: Realty Group of South Carolina.
$1,999,000
2521434 MLS
This property is comprised of two sub-divided parcels and price includes approximately 1 AC of undeveloped, excess land with road frontage (~210 LF) on Hwy 9, plus 10,000 SF commercial warehouse on the approximately 1 AC parcel in the rear. The commercial building includes two, dock-height bay doors (12' x 10') with approx. 26' interior center beam, multi-level space for mezzanine build, assorted metal storage racks, interior industrial fans, and a small office build-out (~600 SF). A graveled, fenced-in area (72' x 61') offering additional fleet security is also available for refurbishment and utilization. Both parcels benefit from shared access easements directly off of Hwy 9 and are available for development on both sides. Loading dock area is 100' x 10' SF with a 12" slab. Building is currently being used for inventory and supplies storage for Seaside Furniture, located along the busy Hwy 9 corridor. SCDOT data shows the traffic count in the area at ~50,000+ average vehicles per day, offering a huge visibility component to the property! *Buyer will need to verify exact figures referenced above.

East Side Hwy 9 E Hwy 9 Unit 2215, Longs

Listing courtesy of Listing Agent: Rob Lewis () from Listing Office: Sea Oats Real Estate.
$282,900
3 Beds ⋅ 2 Baths ⋅ 2515885 MLS
Welcome to a home that instantly feels comfortable, cared for, and beautifully updated. Nestled in the quiet Colonial Charters / Golf Forest neighborhood, this nicely updated 3-bedroom, 2-bath home offers a relaxed lifestyle just nine minutes from Cherry Grove Beach—and directly across from the community pool, making everyday living feel a little more like vacation. Step inside and you’re greeted by an open floor plan filled with natural light, enhanced by skylights that brighten the living room on sunny days. The remodeled kitchen is both stylish and functional, featuring stainless steel appliances, self-closing cabinets and drawers, and a layout that makes cooking and gathering feel effortless. Both bathrooms have been thoughtfully updated as well, adding to the home’s fresh, modern feel. New luxury vinyl plank flooring flows throughout the home, complemented by updated light fixtures and ceiling fans, creating a cohesive, contemporary touch in every room. Sliding glass doors open to a spacious bonus room equipped with a Daiken split AC—an ideal spot for a home office, hobby space, or a quiet place to unwind. Practical features add even more value: pull-down stairs in the garage lead to attic storage with an automatic ventilation fan to help manage heat, while built-in garage cabinets keep everything organized. Additional stove and refrigerator hook-ups in the garage, along with a utility sink, offer flexibility for projects, storage, or entertaining prep. Every corner of this home reflects thoughtful updates and small touches that make daily living easier and more enjoyable. Owner is a licensed SC Realtor

219 Birdie Way, Longs

Listing courtesy of Listing Agent: Samuel Conjerti () from Listing Office: BeachConnection Realty.
$55,000
2511014 MLS
Take a look at this lot located on Oscar Rd. It is fully wooded, but ready to build your dream home. There are no restrictions and no HOA, so build what you'd like. Just a few minutes to the Waccamaw River so you can put a boat out and fish. Just a short distance from the Hwy 31 and all connecting highways making this a great countryside location.

TBD Oscar Rd., Little River

Listing courtesy of Listing Agent: Jacqui Sumter () from Listing Office: Realty ONE Group Dockside.
$172,900
3 Beds ⋅ 2 Baths ⋅ 2509394 MLS ⋅ Tullamore Lakes BLDG.
Lender owned! Price reduced to sell! Move in ready unit located in the beautiful Tullamore Lakes! This unit has all new paint, flooring and appliances. Enter through the foyer into a large kitchen that has an open floor plan into the dining/living room. Private balcony with attached storage! Tullamore Lakes is a quick drive to Cherry Grove for access to all the wonderful things the Grand Strand has to offer; shopping, waterfront dining, golf, dancing, entertainment and more!

117 South Shore Blvd. Unit 301, Longs

Listing courtesy of Listing Agent: Byron Macdonald () from Listing Office: BeachConnection Realty.
$474,900
4 Beds ⋅ 4 Baths ⋅ 2503964 MLS
Incredible full brick, ranch custom built home on the golf course. Formal dining, huge granite island in kitchen, bonus room/full bath/bedroom on 2nd floor with heat pump! The screened porch and patio overlooks private lot and golf course. Features include courtyard garage, irrigation, arched doorways, office/guest suite, high smooth ceilings, 3 bay windows with copper roofs, new ceiling fans in every room, tiled floors in all baths, Jack N Jill bath, jetted Master tub and tiled shower and so much more! Washer, dryer, refrigerator to remain. Second level possible secondary living quarters. Appliances include. New roof in December 2023! Square footage is approximate and not guaranteed. Buyer is responsible for verification.

1796 Fairwinds Dr., Longs

Listing courtesy of Listing Agent: Dean Nikodemski (Office: 843-449-9494) from Listing Office: CB Sea Coast Advantage MB.
$89,000
2501222 MLS
Looking for countryside land with no HOA? Here, you have a great opportunity to build freely or place manufactured mobile home on the lot. You can live on one lot and do whatever you'd like on the other. This lot is located in Little River off of Hwy 57. Minutes away from NC State Line and near HWY 31.

Parcel A Union Church Rd., Little River

Listing courtesy of Listing Agent: Jacqui Sumter () from Listing Office: Realty ONE Group Dockside.

Provided courtesy of The Coastal Carolinas Association of REALTORS®. Information Deemed Reliable but Not Guaranteed. Copyright 2026 of the Coastal Carolinas Association of REALTORS® MLS. All rights reserved. Information is provided exclusively for consumers’ personal, non-commercial use, that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.